Question

Why Nokia has lost so much ground with respect to Apple and Samsung?

Answer 1

Until 1960, the Finnish Nokia , manufactured tone telephone cables. In 1967 they adapted to the pulse system and were the world kings including the USA. In the '70s they developed microwave systems of high reliability and power that defied even their stubborn snow.

In the 1970s Finland approved, as a sweden, telephones in cars.

In 1981, the Nordic mobile telephone service that used 450 MHz was born. It was the first in the world to establish successful mobile telephony among several countries, joined by other European countries and the rest of the world. For this, Nokia was already supplying mobile phones with other standards to Germany, France, Italy and the United Kingdom.

Nokia was dominant in the market in the nineties, getting to make mobile phones a device for everyone, but failed to adapt to the era of smartphones installed by the iPhone , Apple, followed by Android , Google. Instead of changing, Nokia continued to bet on an updated version of its Symbianoperating system , which worked well on low and mid-range 2G phones, but it was not enough for smartphones and less for 3G.

Something similar to Nokia's happened to Blackberry and Palm.

In short, when someone has a successful product that sells a lot, but suddenly appears a competitor with a new trend, which is very successful, there are two options: go to that trend or continue to squeeze the model itself until it is over .

Nokia opted for the latter, "said specialist Alberto Arebalos." There the company begins to shrink and is when the spiral of death occurs. Nokia is still alive, but it ended in irrelevance, "he added.

The nightmare of Nokia's decline began, paradoxically, with a phone call from Bill Gates who contacted the president of Nokia in 1998 to suggest the convenience of creating a joint operating system between Nokia and Microsoft, designed to dominate the world of telephony as Windows had done with that of PCs. The project never started and Nokia led a group of companies formed also by Motorola, Panasonic, Sony, Psion and Siemens from which Symbian OS was born.

The fight is summarized after this way:

In the United States, Apple and RIM began to have supremacy over Nokia in the field of smart telephony. In October 2009, Nokia sued Apple arguing that Apple had used 10 of the Finnish company's patents on wireless communication, including data transfer. In December, Apple quickly responded by accusing Nokia of 11 patent violations and the company's lawyers said that other companies must compete against Apple by creating, not stealing, inventions.Nokia, in reply, also appealed in December to the United States International Trade Commission , US International Trade Commission, to ask that, given that Apple had stolen patents to the Finnish company, then the American Union should ban the importation of various Apple products, including the iPhone, Macs, and iPod.

Meanwhile, Nokia had 70% of the world market for cell phones, which had superior connectivity to any of its competitors, Matsushita batteries of very long duration, a remarkable physical resistance, reasonable price and superlative quality cameras.

On September 2, 2013, Microsoft announced the intention to acquire all of Nokia's devices and services divisions and the licensing and use of the Heremap service , in an agreement worth € 3.79 billion and another € 1.65 billion for license the Nokia patent portfolio for 10 years. 

---

Answer 2

I am not an expert on the subject, but being fond of gadgets over 15 years I have read and heard a lot on the subject. This is what I know.

12 years ago, the cellular service provider companies (in the EU Cingular, Verizon, etc.) were the masters of the industry. They dictated how the phones would be next year, what features they would have and what software they would use. The few device manufacturers, who dared to go against it, could not go very far (Palm) and the corporates that had the resources to carry out the mandate of the service providers (Samsung, Nokia) did much. money and power.

When Apple thought about developing the iPhone, it required many meetings with the directors of companies that provide the service and ... Steve Jobs. Jobs what he requested so that the provider could distribute his phone was that they gave him total freedom of how to manufacture and what to put inside the phone.

Everyone's response was a resounding NO. No matter how charismatic Jobs was, the answer was always the same. 2 years later, that changed.

Jobs met Ralph de la Vega, then director of Cingular. They sat down to talk at just the right time. Cingular was going through many changes, and was about to be acquired by AT & T. De la Vega made the decision to access Jobs' demands and distribute his phone.

That was the key moment.

The rest is history, AT & T and Apple began a process that no one had ever done before, both Apple had never manufactured phones and had to go through a very expensive and complicated learning curve. Since AT & T had never been such a successful cell phone provider (they sold many more iPhones than they imagined they would ever sell).

It was at that moment that Verizon, being afraid of the iPhone and still the master of the industry, ordered Samsung an iPhone Killer (a phone identical to the iPhone they could offer in stores when a customer came asking for it) and achieved, for this reason Apple sued Samsung in that lawsuit that took years, but finally won Apple.

Nokia by its side, was not bad. They had just committed to developing phones with the Symbian operating system, an open industry standard. But the pressure from Verizon and the industry masters to get an iPhone Killer was so much that they ended up turning Symbian into a chimera.

Google introduced Android to the market, Nokia thought that doing an exclusive negotiation with Microsoft would give them an advantage. It was not so.

Finally, Nokia (its cell phone division) was sold to Microsoft and dissolved by them later. Samsung perfected its design. Microsoft surrendered, its director famously laughed at the iPhone, had to resign and today are dedicated to thinking about the device that comes after the iPhone and are happy making software for iPhone and Android currently.

Currently the Nokia company is still alive in Finland selling aircraft turbines and things like that. Its cell phone division is only the brand and was sold to a Chinese company that today takes low-end phones to third-world markets.

---

Answer 3

Basically, for not paying attention to the consumer since Nokia came to have an insane amount of terminals, dividing the functions between them, since none offered "a total experience". Let me explain: did you want a mobile with a good video camera? Great, you had a Nokia with a great video camera PEEERO, I had no email. Did you want a mobile with a good camera? Ok, another model with a magnificent camera - Carl Zeiss, gazillion megapixels - PEERO, did not have an mp3 player. Did you want a mobile with Mp3? Okay, there was another model with the best pee player mp3 player, I did not have a camera.

What happened to that insane division of models? That people got tired and went from Nokia. Since its inception, Apple offered ONE MODEL with everything and revolutionized the interface with the multitouch screen, and everything is over. Samsung came out later, since he was the one who made the pieces to Apple in FoxConn and once copied the structures of the Apple, decided to make their own phones - which Huawei has also done.

Nor can we forget that Nokia's alliance with Microsoft - its purchase, come on - did not benefit Nokia either. And of course, that also had a proprietary operating system (Symbian) exclusive Nokia did not favor either.

I am afraid that in the Android ecosystem it is too late to go back to the prestige of the brand.

---